Daybreaker is a sober dance party that tours around the world to bring connection and movement to people before they go to work. They have a high energy festival-like party with very simple outdated branding. I wanted to refresh the aesthetic to be more vibrant, artful and layered. The main type has a brush quality to it that nods to the human element and the underground invitation to join the movement. There’s a liveliness and zest for life that comes through in the refresh while keeping the simple geometric elements to play off the current logo.

Lead Designer: Liza Marino
Photography: Daybreaker