Kentucky
Bourbon Festival:

Branding & Signage
Social & Advertisement

This historic event needed a rebrand to bring it up to date while still paying homage to the history of bourbon that is the heart of Kentucky. Different widths of the typeface are utilized referencing old letterpress posters while punchy contrasting colors make the brand feel contemporary. Line drawings add personality that are recognizable amongst other eclectic elements of the system.

Creative Director: Tracey Williams
Lead Designer: Liza Marino