PHLCVB needed a fresh take to energize the brand and represent the spirit of Philadelphia to international travelers. Their goal is to attract more business and convention visitors with this campaign. The colors are bright, welcoming and accent vividly off the neutral backgrounds. The photography subjects show a balance of event planners, must-see land marks and some unexpected things to be discovered in the city. The purpose is to redefine Philadelphia’s stereotypes and capture its unique essence to attract outsiders to visit.

Art Director: Lindsay Muir
Lead Designer: Liza Marino